Get to Knoll Jo-Ann. Developed and produced Jo-Ann's transformative 2016 television campaign, featuring stop-motion animation and Knolling, the practice of organizing materials in an orderly fashion. Jo-Ann was looking for a big idea to further their campaign promoting their store as the place for makers, rather than just a fabric and craft shop. Makers are those who work in a variety of media to create one-of-a-kind masterpieces, not just boring knitters and plastic flower arrangers. They're previous campaign was a step in the right direction, but they needed something special. After presenting several solid directions, the client settled on stop-motion animations shot from above. Collaborated with the client to storyboard multiple scenes featuring promotional items, and assembled a specialized team of photographers and stylists to pull it off. Particular care was given to acquisition of memorable, inspiring soundtrack and voiceover talent. Campaign was recently entered in this years ADDY Awards.
Worked nearly 10 years defining the look of the global Verifone brand through traditional B2B channels including web, digital, video, print and tradeshow to reinforce their leading position in the payment industry. This included corporate logo and identity updates, brand guidelines, and photography as well as concepting and executing targeted B2B campaigns.
Wrote and designed original jokes for the TBS Department of Humor Analysis for use in print advertising, collateral, and digital.
Concepted, designed and photographed a special brand campaign for Atlanta's Shepherd Center, shared across print, outdoor, digital and social channels. The campaign featured Shepherd employees with angels wings, derived from the hands in the brand logo. Also developed and designed several public awareness campaigns for such topics as safe diving, and distracted driving, supported by posters and in-facility poster and window-clings.
Creative leadership and design for Ashton Woods Home, a national private homebuilder catering to the indulger category. Supervised the creation of market and community-specific campaigns across collateral, print, digital and outdoor channels, including development of new brand standards and templates aimed at streamlining the process of high-volume, ongoing campaigns targeted at consumers and realtors.
Developed bookend trade ads to showcase Turner Broadcastings flagship stations, TBS and TNT.
Custom foil-stamped, embossed and die cut collateral package used to attract strategic partners to Turners flagship stations, TNT and TBS.
Developed and produced digital, print, television and collateral campaigns for regional, premium homebuilder Kolter Homes. Kolter Homes specializes in destination and Active Adult communities in the southeast.
Conducted interviews and filmed the grand opening of Victoria Park's new model park in DeLand Florida. Canon 5D Mark IV and Phantom 4 drone.
Videos I have personally shot and edited for pitches, events, social media content, and budget-friendly television.
Directed and filmed these humorous digital pre-roll ads for Atlanta-based HVAC company Bardi Heating & Air.
Helped Exide Technologies launch brand and product-specific campaigns through trade print, tradeshow, video and digital channels. Extensive retouching, CGI models, product photography and illustration.
Photography is my second love. I've had the opportunity to shoot professionally for several clients in various industries, including healthcare and technology.
Very excited to join the dribbble community! And yes, it has three 'b's! If you're not familiar with dribbble, it is a show-and-tell site geared toward digital artists and designers. It's a great place to see what designers around the world are working on at the moment. Each new member uploads a debut 'shot', which is featured on the debut page. To view the nixtown dribbble page, click the social media icon below, the one that looks like a basketball!